Logo Design

What makes a logo successful? What makes it hard to forget? Browsing through the Internet there are literally hundreds of answers from different designers, and all of them are valid. We all have our preferences but I think in general there are four categories (or a combination of them) that a logo design belongs to—simplicity, icon (shape), colour, and slogan. For example, Google is both simple and colourful where as the Apple logo epitomizes simplicity and is iconic. I (heart) NY is a great example of a logo that uses a slogan as its core concept, but is also simple at the same time.
So, my bias might be showing for simplicity.










