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Let the Social Media Compass be your Guide

Have you ever seen or used Brian Solis’ Social Marketing Compass?

I hadn’t heard of it myself until this afternoon. I just got back from a social media seminar at The Accelerator Centre in Waterloo with speaker, Melissa Schenk from MS2 Productions.

Melissa talked about the power of Solis’ Social Media Compass as an effective tool to help guide businesses in the right direction when building their social media strategy. And she provided examples of how networks such as Facebook, Twitter, LinkedIn can be used to engage customers—and led to powerful viral marketing opportunities for small businesses all around the globe.

Solis, a reknowed social media thinker, developed his compass a true physical indicator for companies to consult when defining their social media strategy. How can social media benefit your company? Check out the compass and find out!