One Calendar with Social Networking PowersUnderstanding Human Search Behaviour
Everyone’s talking about SEO (Search Engine Optimization). And many small businesses and non-profit organizations are reaching out to SEO consultants to wave their magic keyword wands without really understanding what these services entail and/or without realistic expectations concerning what SEO is actually supposed to do.
I’m an SEO myself, but even I can admit that SEO and keywords alone won’t get you sustained traffic and visitors to your website. Rather, creating and maintaining a winning website is more about understanding human search behavior. And I think a recent article from searchengineland.com outlines the top 10 traits that most top performing websites have in common very nicely. Check these out and apply them to your web strategy:
1. They understand human search behavior and the reasons why people find, remain and return to a website.
2. They’ve invested in and understand the importance of strategic information architecture
3. They create and post high-quality content on a regular scheduled basis.
4. They understand that a quality user interface is vital to the user experience.
5. They take time to test usibiltiy because they understand that human search behaviour changes.
6. They don’t let web 2.0 gimmicks get in the way of the user experience.
7. They know that SEO page markup is based on quality content, not keyword stuffing.
8. They know how crawlers and search technologies impact content’s find-ability.
9. They understand that page rank has to do with high-quality content.
10. They understand that in order to gain strong search rankings you need to first build a strong user experience.
As you build your website strategy, keep all of these factors in mind and you will be successful.
