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Communicate More Effectively By Making it Visual

DtM_Firefly_PointofView530I found a great post this morning on improving communication by making it visual. It was featured on MITs CoLab Radio blog. Check out Elizabeth Johansen’s photo (left) and you can clearly identify the project focus right away.

I work with some very talented minds on a daily basis, and although I’ve collaborated with creative types and designers in the past, I wasn’t accustomed to the habit of sketching or white boarding my ideas and thoughts in images. But I’ve found this technique is very effective for relaying abstract thoughts when trying to sell ideas or generate more group ideas—and what’s great about it is that you don’t have to be an artist to utilize it effectively.

Why is visual communication so effective?

1.The brain, by nature, tends to remember visual depictions more often than text.

2. Visualization adds weight to your thoughts and ideas.

3. Images break the details of a project up into digestible bits of information—which are much easier to take in and understand.

4. Images also function as a checklist to verify details between project stakeholders and us.

5. This way, project point-of-view can be referenced to at-a-glance.

6. Keep the visual communication in everyone’s view to keep the project on track.

7. Post-Its allow things to be easily updated with new information.