One Calendar with Social Networking PowersWhy Do Human Centered Design?
We’ve been talking a great deal about engagement in this blog lately.
The reason is because engaging design, or “human-centered design” (HCD) is a process we truly believe helps us create solutions that will better the world. We use HCD when designing new product and service names, cultures of innovation and digital experiences for our clients and readers.
The actual process was deemed “human-centered” by IDEO, the renowned design thinking and consultancy firm. IDEO created a three-lens model to help give us a more in-depth understanding of HDC.
As you view the world through this lens, you come to understand how HDC can help organizations:
1. Connect better with customers
2. Transform data into actionable ideas
3. Distinguish opportunities
4. Increase speed and effectiveness when creating new solutions
An effective HCD process begins with listening to the people you want to affect with your ideas and solutions. Through the first lens, the Desirability lens, we examine their needs, dreams, and behaviors, understand them, and then we can identify what is desirable to them. Next, we can start to view our ideas through the Feasibility (what is technically and organizationally feasible?) and Viability (what is financially viable?) lenses.
As you can see from the graph’s overlap, the most effective solutions that come out of this Human-Centered Design approach overlie three lenses.
