Puma Launches Clever Little Bag Eco-Packaging

posted by Anna Fleet on January 20th, 2011

I know I’ve been on a bit of a sneaker kick lately, with Nike a few days ago…maybe I’m in withdrawl from not being able to run outside in this blasted SNOW! Anyway, last one for a while, I promise.

One of my favorite sporting wear outfits, Puma, is ditching their recognizable red box packaging  for a greener (well, it’s still red) packaging option: the Clever Little Bag! That’s right, Puma has designed a new and pretty snappy sustainable packaging with the help of renowned FuseProject founder and industrial designer Yves Béhar.

And the switch to this Clever Little bag, oh it has some fantastic benefits:

1. Cuts cardboard use by 65%

2. Removes any need for that useless tissue stuffing inside the box

3. Will save 8500 tons of paper

4. And 20 million magajoules of electricity

5. And 1 million liters of water

6. Plus, it will cut C02 emissions by 10,000 tons

7. But the very best thing of all…it’s one small paw print towards protecting our world

Tags: industrial deisgn, puma clever little bag, puma eco design, puma eco packaging, puma green product design, puma sustainable design, puma sustainable packaging, yves behar fuseproject founder
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