Why is Blogging Frequency Important?

posted by Anna Fleet on June 24th, 2010

Yesterday we took a good look at the age-old blog question—does blogging frequency or the quality of posts matter more? And the Google experts at Google Webmaster Central weighed in.

I thought it was all said and done. However, this morning, I found A Simple Blogging Formula c/o Chris Brogan, the owner of New Marketing Labs and chrisbrogan.com.

Now Chris is someone who blogs daily and pretty successful (I might add)—he draws approximately 50K readers who subscribe to his RSS blog feed daily. Chris favors the side of blog post frequency over quality posts, but as a side note he does claims that he thinks of way more valuable and relevant ideas to write about than he has time for…which should be the case if you’re passionate about your blog focus or have expertise in the field or industry you’re promoting!

So Chris Brogan’s formula for blogging is definitely worth checking out if you’re considering starting a blog for your small business or non-profit.

Tags: blog formula, blog strategy, blogging tips, chris brogan, Google blog tips, social media strategy, social networking tips, web marketing tips
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Do you Know Who you’re Blogging to?

posted by Anna Fleet on June 14th, 2010

Are you a small business or not-for-profit organization that’s just started blogging? Well, I attended the Search Engine Strategies (SES) Conference in Toronto, Ontario this past Friday, lucky you, where I was introduced to four simple questions that you should ask yourself in order to help you determine exactly who your target blog audience is and what they will find valuable. The 4 questions are:

1)    Who are you writing this blog for?

2)    Will your readers understand the technicalities of your business?

3)    Will they understand the jargon used in your industry?

4)    Are your readers more likely to identify with the features or the benefits of your products or services?

These four little questions are meant to help you create an effective blog strategy—one that will resonate with your readers, and hopefully start some conversation around your industry, products or services and lend credibility to your blog and business.

Tags: blog strategy, blog tips and tricks, SES Conference, SES Toronto, social networking, target blog audience, web 2.0
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