posted by admin on May 28th, 2010
Yesterday I shared the first 3 of 7 Personal Branding Laws for Marketers.
Today, let’s talk about the remaining 4 Personal Branding Laws for Marketing:
4. Law of Distinctiveness
Do be a sheep. If you do things differently, you will stand out. Take for example something our partner company, MFX Partners, they did something truly unique when they sent a client cupcakes crafted in the image of their product…just for fun! Our client ate it right up LOL 
But seriously, most people just do the minimum of what ’s expected. But little extras like the cupcakes help to build a positive personal brand.
Key question: Where are the gaps in your field or industry (or company) when it comes to client care? Identify these and incorporate them as little extras into your services to ensure you stand out.
5. Law of Visibility
Contribute to key conversations, share your point of view, don’t hide out in the background…it will increase your visibility.
Key question: What can you do to become more visible in your industry?
6. Law of Congruency
If you say one thing to impress people, but never deliver; people will question your authenticity.
Key question: What do you need to do to be more authentic?
7. Law of Persistence
Most people give up too soon instead of sticking with it. If your direction makes sense and you have some loyal people on board, stick with the plan and you will build a positive personal brand.
Key question: What do you need to do to push a project forward and see it through to completion?
Remember, everyday should be devoted to building your personal brand. If you walk the talk of the 7 Personal Branding Laws, you will build a well-regarded and truly unstoppable personal brand.
~ Brenton Schmidt
Tags: brand management, brand marketing, brand persona, Brian Tracy, personal branding, web 2.0, web marketing
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posted by admin on May 27th, 2010
We all want purpose, to be the preferred choice, to have the admiration and attention of others—whether or not we admit it. That’s why our personal brand (in other words, how people think and feel about us) is so important.
Our personal brand is all about the reputation we’ve built. If positive, it should open the door of opportunity for us to do what we love. But it can also have the opposite effect.
I’d like to share the 7 Laws of Personal Branding that I learned from sales and personal development guru Brian Tracy, but I’ve put a bit of a marketing spin on them so they’re relevant and helpful to you.
1. Law of Specialization
If you needed to get in shape you’d seek out a personal trainer or a nutritionist, wouldn’t you? People naturally seek out experts because they offer professional insight. People want to be regarded as experts because they are in higher demand and can command higher rates. Within the marketing discipline there are many specialties—e.g., SEO (search engine optimization), Social Media marketing, email marketing, webinar marketing, etc. Obviously, if your name is backed by a highly desirable specialty; you can create a stronger brand identity.
Key question: In what areas that matter deeply to my customers and colleagues can I excel?
2. Law of Leadership
Marketing today is all about leading by example. So discovering your own leadership style is essential to strengthening your personal brand appeal. People naturally want connections to individuals with a clear and persuasive vision.
Ask yourself the following 3 questions to help pinpoint your brand identity and your purpose:
o Why would someone follow me?
o Where value can I offer?
o How will they be treated because of this association?
3. Law of Personality
Energetic and positive personalities are generally liked over bitter complainers. If your personality is unique and likeable; people will be drawn to you and relate to you more easily. When defining a personal brand, start by identifying your top 1-3 personality traits…the ones that make you likeable among your colleagues and customers.
Ask yourself: What aspects of my personality are liked and valued? What is my strongest personality trait, the one people would typically associate me with?
Well, that’s enough for today. Tomorrow I’ll share the final 4 Personal Branding Laws for Marketers.
~ Brenton Schmidt
Tags: brand identity, brand marketing, brand strategy, branding laws, Brian Tracy, web marketing
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