posted by admin on November 16th, 2009
White space is devoid of text or graphics, but it doesn’t mean the space serves no purpose. White space is the canvas to the content, the background to your message—whether the space appears in a publication or website. If you try to incorporate too much text and graphics onto the page, the page becomes difficult to read. White space provides room for your design to communicate. As a designer, the practice of using white space is one of the hardest design principle to master—it is the art of using “nothingness” to visually direct the flow of content.
Tags: content, design, white space
Posted in Design Principles | No Comments »
posted by admin on November 16th, 2009
What makes a logo successful? What makes it hard to forget? Browsing through the Internet there are literally hundreds of answers from different designers, and all of them are valid. We all have our preferences but I think in general there are four categories (or a combination of them) that a logo design belongs to—simplicity, icon (shape), colour, and slogan. For example, Google is both simple and colourful where as the Apple logo epitomizes simplicity and is iconic. I (heart) NY is a great example of a logo that uses a slogan as its core concept, but is also simple at the same time.
So, my bias might be showing for simplicity.
Tags: design, logos, NY, simplicity
Posted in Design Principles | 1 Comment »
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