Why is Blogging Frequency Important?

posted by Anna Fleet on June 24th, 2010

Yesterday we took a good look at the age-old blog question—does blogging frequency or the quality of posts matter more? And the Google experts at Google Webmaster Central weighed in.

I thought it was all said and done. However, this morning, I found A Simple Blogging Formula c/o Chris Brogan, the owner of New Marketing Labs and chrisbrogan.com.

Now Chris is someone who blogs daily and pretty successful (I might add)—he draws approximately 50K readers who subscribe to his RSS blog feed daily. Chris favors the side of blog post frequency over quality posts, but as a side note he does claims that he thinks of way more valuable and relevant ideas to write about than he has time for…which should be the case if you’re passionate about your blog focus or have expertise in the field or industry you’re promoting!

So Chris Brogan’s formula for blogging is definitely worth checking out if you’re considering starting a blog for your small business or non-profit.

Tags: blog formula, blog strategy, blogging tips, chris brogan, Google blog tips, social media strategy, social networking tips, web marketing tips
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Blog Tips from Google

posted by Anna Fleet on June 23rd, 2010

I go to the experts when it comes to the question “How much does blog post frequency play into a high SEO page rank?”

In SEO circles this is an age-old dilemma. Does one put quality content ahead of frequent blog post updates? Does quality posts or frequent posts matter more?

Well Google Webmaster Central has this to say…I told you I was bringing in the big guns)…

We know that Google loves quality content. So useful, unique posts will always attract search engines to your blog.

But…

For organic visitors (e.g., people visiting your site on their own) posting frequency is a vital component. Would you continue to show up to a blog if there were no new post in the last month? No, you’d probably assume the user has abandoned it. Posting frequently is a great tactic if you want to engage lot of users.

So I think we can agree that a balance is valuable in this case—of course, depending on your blog goals. For full details, check out the whole YouTube video from Google Webmaster Central video.

Tags: creating SEO rich blog posts, frequency of blog posts, Google blog tips, Google page rank, SEO tips from Google, social networking tips, web 2.0
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