posted by Anna Fleet on July 14th, 2010
He’s already proven to the world that he’s sexy, skilled on motorcycle and horseback, and romantic with the ladies…now he’s a viral marketing genius as well!
The Old Spice Man is at it again, sending out personalized YouTube messages to Tweeters with a ton of followers—and I’m not talking one-line retweets; I’m talking full-length, YouTube video that address their thoughts and feelings, by name!
Old Spice is doing some fabulous viral marketing, using well-known folks with a lot of followers—like Digg founder Kevin Rose, Olympic skater Apolo Ohno, actresses Alyssa Milano and Justine Bateman, and techy site Gizmodo. Check out Old Spice Man’s YouTube message to Kevin Rose, after Rose posted that he wasn’t feeling well on his Twitter status. It’s hilarious and its social media at it’s best.
And the spokesperson with 98% muscle is even reaching out to us regular folks (with thousands of Twitter followers). Take the personalized message to Gabe as an example. All together Old Spice Man is featured in more than 100 personalized YouTube videos.
Where does he get the energy?
Well in my opinion it’s well-directed energy and money from the folks at Old Spice. They are targeting people with a ton of followers, and that equates to a ton of social networking prowess when those same people retweet the videos and spread them virally throughout their huge social networks.
So just when you thought he was perfect, Old Spice Man shows us viral marketing at its best—he’s outdone you once again…on a horse!
Tags: alyssa milano, Justine bateman, Kevin rose, old spice man, old spice viral marketing campaigns, social media strategy, social networking for non-profits, social networking for small business, viral marketing tips, youtube for viral marketing
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posted by Anna Fleet on July 9th, 2010
I’ve still got yesterday’s social media lunch and learn at Waterloo’s Accelerator Centre on my mind…thanks to this powerful video that speaker, Melissa Schenk, from MS2 Productions, shared with the crowd. The YouTube video on the Social Media Revolution quickly switched any doubters in the crowd into social networking converts. I mean, just look at these stats:
1. Social media has taken over porn as the #1 activity on the Web – Wowza!
2. It took the following mediums how many years to reach 50 million users:
* Radio = 38 years
* TV = 13 years
* Internet = 4 years
* IPod = 3 years
* Facebook = had 100 million users in less than 9 months
3. And lastly, if Facebook were a country it would be the fourth largest in the world!
You know how I like to leave you with some eye candy for the weekends. And this video certainly gives us some food for thought as it poses the question: Is social media a fad? Or is it the biggest shift since the Industrial Revolution?
So think about it and share your reactions with the group. After watching this video, do you still think your business won’t benefit from social media?
Tags: accelerator centre waterloo, facebook for small business marketing, melissa schenk, ms2 productions, Social Media Revolution, social media strategy, youtube for viral marketing
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posted by Anna Fleet on July 8th, 2010
Have you ever seen or used Brian Solis’ Social Marketing Compass?
I hadn’t heard of it myself until this afternoon. I just got back from a social media seminar at The Accelerator Centre in Waterloo with speaker, Melissa Schenk from MS2 Productions.
Melissa talked about the power of Solis’ Social Media Compass as an effective tool to help guide businesses in the right direction when building their social media strategy. And she provided examples of how networks such as Facebook, Twitter, LinkedIn can be used to engage customers—and led to powerful viral marketing opportunities for small businesses all around the globe.
Solis, a reknowed social media thinker, developed his compass a true physical indicator for companies to consult when defining their social media strategy. How can social media benefit your company? Check out the compass and find out!
Tags: accelerator centre waterloo, brian solis, facebook for small business marketing, melissa schenk, ms2 productions, social media compass, social media strategy, twitter tips for small businesses
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posted by Anna Fleet on July 6th, 2010
Are you a small business or not-for-profit organization with a company Facebook page, Twitter profile or blog? Who contributes to it and maintains it?
A Washington Post article has revealed the 10 biggest social networking no-nos that small businesses and non-profits make—one of them being signing up and then leaving the success of social media to the lowest or most inexperienced staff member, like an intern or entry level staffer—or worse, someone with zero interest in social media.
I know how common this is from experience, as I’ve worked at a few large high-tech corporations who left their entire social media strategy to unpaid summer interns or unsavvy Internet staff with no interest in blogging or tweeting.
What are they thinking?
That’s exactly what Debbie Weil, a corporate social media consultant, would ask. She recommends that social media be left to “someone who is not only communication savvy, but comfortable with exposure to the public”. That means stop leaving social media to entry level employees with no blogging, communications or search engine optimization experience.
Proper social networking requires someone with a blogging background who can relate to your customers/audience—or at least someone who takes the time to do some reliable research and learning before diving in.
Read on to find out if you’re guilty of the top 10 social media mistakes.
Tags: blogging tips, facebook for small business marketing, social media for non-profit, social media strategy, social media tips, social networking for small business, twitter for B2C
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posted by Anna Fleet on July 5th, 2010
You’ve probably heard of the Hollywood trivia game ‘Six Degrees of Kevin Bacon’. But if you haven’t, it follows the philosophy that everyone around the globe is connected within six steps to one another—celebrity, Kevin Bacon, being the prime example, connected to every other star within at least six degrees.
Well, a study by Sysomos, a social media consulting firm has been featured in the New York Times, with the not so startling data that Twitter mimics this high connection rate digitally, connecting 97.91% of its users by six degrees of separation.
The Sysomos study also found that Twitter users are more closely connected then Facebook users. For example, with Facebook it would take you 5.73 visits to friends of friends profiles before you started seeing your own familiar connections listed in their friend’s list, however with Twitter, the connection is much closer at 3.32 visits.
What does this mean for non-profit and small business marketing? Well, that Twitter offers the highest opportunity for you to connect with global users on a fast and very easy platform.
Tags: celebrity connection, facebook for small business marketing, Six Degrees of Kevin Bacon, social media connection, social media strategy, twitter for small business, web marketing for B2B
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posted by Anna Fleet on June 28th, 2010
A recent article from MarketingProfs shared some rather shocking news where social media strategies for small business is concerned.
According to the Social Media Without a Parachute survey from Digital Brand Expressions (DBE), a large number of companies are adopting social media without any sort of social media strategy.
The study from DBE surveyed 100 companies and indicated that 78% of those companies surveyed companies actively use social media, however only 41% employ their social media efforts with a strategic plan in mind.
Take a look at the full social media findings from MarketingProfs.com. The study also shares interesting tidbits such as which department is primarily responsible for social media in corporations, and what social media is being used for.
Tags: digital brand expressions, marketingprofs.com, social media for small business, social media plan, social media strategy, social media survey, web marketing
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posted by Anna Fleet on June 24th, 2010
Yesterday we took a good look at the age-old blog question—does blogging frequency or the quality of posts matter more? And the Google experts at Google Webmaster Central weighed in.
I thought it was all said and done. However, this morning, I found A Simple Blogging Formula c/o Chris Brogan, the owner of New Marketing Labs and chrisbrogan.com.
Now Chris is someone who blogs daily and pretty successful (I might add)—he draws approximately 50K readers who subscribe to his RSS blog feed daily. Chris favors the side of blog post frequency over quality posts, but as a side note he does claims that he thinks of way more valuable and relevant ideas to write about than he has time for…which should be the case if you’re passionate about your blog focus or have expertise in the field or industry you’re promoting!
So Chris Brogan’s formula for blogging is definitely worth checking out if you’re considering starting a blog for your small business or non-profit.
Tags: blog formula, blog strategy, blogging tips, chris brogan, Google blog tips, social media strategy, social networking tips, web marketing tips
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posted by Anna Fleet on June 15th, 2010
Here at Design Changes, we love to brag about our friends. Well MFX Partners, our partner design agency has some exciting news about implementing a social media strategy that I think our non-for-profit and small business clients can take to “hart”…no really. MFX Partners’ own Creative Director’s, Brock Hart, was recently invited for a guest speaking engagement at Communitech on Social Media Marketing.
In his peer-to-peer talk, Brock spoke about the vital things to think about and the tools to use when developing a social media implementation for B2B, and also examples that have worked for him!
So check out the post, and if you get a chance, I encourage you to attend the next Business Development and Senior Sales peer-to-peer talk at Communitech (scheduled on the first Wednesday of each and every month).
Tags: Brock Hart, MFX Partners, peer-to-peer at Communitech, social media for B2B, social media marketing, social media strategy, social media tools, web 2.0, web marketing
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One Calendar with Social Networking Powers
