posted by Anna Fleet on June 14th, 2010
Are you a small business or not-for-profit organization that’s just started blogging? Well, I attended the Search Engine Strategies (SES) Conference in Toronto, Ontario this past Friday, lucky you, where I was introduced to four simple questions that you should ask yourself in order to help you determine exactly who your target blog audience is and what they will find valuable. The 4 questions are:
1) Who are you writing this blog for?
2) Will your readers understand the technicalities of your business?
3) Will they understand the jargon used in your industry?
4) Are your readers more likely to identify with the features or the benefits of your products or services?
These four little questions are meant to help you create an effective blog strategy—one that will resonate with your readers, and hopefully start some conversation around your industry, products or services and lend credibility to your blog and business.
Tags: blog strategy, blog tips and tricks, SES Conference, SES Toronto, social networking, target blog audience, web 2.0
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posted by Anna Fleet on June 9th, 2010
Yesterday my Twitter feed was a buzz with kudos for this lively RSA animated presentation, adapted from a Dan Pink talk on what motivates us (human beings) in the workplace. Pink points out that, surprisingly, it’s not money that motivates us, but the opportunity to work independently, masterfully and with purpose.
Check it out and let me know what you think?
Tags: animated presentation, Dan Pink, RSA Animate, social change, social motivation, social networking, workplace motivation
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posted by Anna Fleet on May 31st, 2010
Today has been dubbed “Quit Facebook Day” by a number of users who have committed to deleting their Facebook profiles in protest over the social networking site’s recent privacy changes.
The petitioning site, We’re Quitting Facebook Website, claims that Facebook’s revised privacy policy “demonstrates a lack of respect” with overly complex privacy settings and in how the site treats user data in general.
An article by Ian Paul from PC World reports that Facebook revised it’s privacy settings this past Wednesday in response to the negative press. However these changes haven’t changed protester’s minds. As of a few minutes ago, 27,000 people are still committed to deleting their Facebook accounts. Even though this number only adds up to about 0.005 percent of the 500 million Facebook users—the site is drawing a lot of negative attention to the world’s largest social network.
So, to quit or not to quit….
Do you plan to quit Facebook today? Why or why not?
Tags: Facebook, facebook privacy policies, online privacy protection, quit facebook, quit facebook day, social networking, web 2.0
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One Calendar with Social Networking Powers
