posted by Anna Fleet on July 23rd, 2010
Its Friday, 1:15 pm. I haven’t had lunch yet—and I’m starving!
So it figures that I would be surfing the Net for recipes—oh and of course, informative news to share with my favorite audience in readiness for the weekend.
So when I came across this witty little number from MichelleB at TopRankBlog.com, my mouth watered and I jumped all over it. But, my hungry readers, I saved enough to share with you. So set your stove to bake and dig your grandma’s casserole dish out of that top cupboard you need a stepladder to reach. Here are the five ingredients for a perfect Twitter marketing recipe!
According to Michelle, the perfect Twitter marketing recipe combines:
1. A hearty serving of relevant, informative content
2. Another generous scoop of useful, enlightening content from another industry expert
3. A few dashes of exciting product offers and promotions
4. Some natural (no-sodium, no preservative) customer service
5. Top it all off with a useful portion of entertaining retweets…
Does your Twitter Marketing recipe resemble Michelle’s? Or have you added some of your creative ingredients of your own? Please share, I want to put it in my recipe book.
Tags: seo strategy, social networking strategy, twitter advantages, twitter for B2C, twitter for non-profit organizations, twitter tips for small businesses
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posted by Anna Fleet on July 8th, 2010
Have you ever seen or used Brian Solis’ Social Marketing Compass?
I hadn’t heard of it myself until this afternoon. I just got back from a social media seminar at The Accelerator Centre in Waterloo with speaker, Melissa Schenk from MS2 Productions.
Melissa talked about the power of Solis’ Social Media Compass as an effective tool to help guide businesses in the right direction when building their social media strategy. And she provided examples of how networks such as Facebook, Twitter, LinkedIn can be used to engage customers—and led to powerful viral marketing opportunities for small businesses all around the globe.
Solis, a reknowed social media thinker, developed his compass a true physical indicator for companies to consult when defining their social media strategy. How can social media benefit your company? Check out the compass and find out!
Tags: accelerator centre waterloo, brian solis, facebook for small business marketing, melissa schenk, ms2 productions, social media compass, social media strategy, twitter tips for small businesses
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posted by Anna Fleet on June 30th, 2010
If you asked Curtis Kimball, the owner of a very successful mobile crème brulèe cart, why business was booming, he’d give kudos to Twitter!
But it wasn’t always that way. Curtis had to be convinced of Twitter’s word-of-mouth marketing prowess. And he was. Just three short weeks after he started his part-time business, he noticed a new face in his line up. When he asked the stranger how he’d heard about it his cart, he was told, “Twitter”!
Curtis was convinced. Since then, he’s quit his day job as a carpenter and uses Twitter multiple times a day to post his current location to over 5,400 followers.
So what should your small business with no marketing budget or your large business with budgetary restrictions take from Kimball’s story?
1. Twitter is a free social maketing service
2. It can provide the sole means for marketing
3. Twitter is easy and quick to update—more so than a webpage or blog
4. It’s ideal for promoting mobile businesses
5. It urges people to spread news to their own social networks through retweets, etc.
6. It shares news nationally or locally—depending on your business goals
7. It lets you ask questions and share advice with other business owners
8. You can talk directly to your customers
Read the full story about how Curtis Kimball and other small businesses owners are using the power of Twitter for word of mouth marketing.
Tags: social networking tips, twitter advantages, twitter tips for small businesses, web marketing for small business
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One Calendar with Social Networking Powers
