One Calendar with Social Networking PowersCustomer Friendly Web Design Tips
I’m in the market for some decent landscaping advice. Why you ask? Because my yard is a jungle…of weeds that I can’t seem to get rid of. And, I know that whatever method I use, I must exile them in the environmentally friendly Kitchener-Waterloo, Ontario way.
So I turned to the Internet (of course) and found myself on the websites of a collection of local landscaping companies. But something was missing! There wasn’t anything wrong with their website designs, copy or intentions on the whole, but there was still something lacking. Not one of these sites succeeded connected with me (the customer) in any significant way. So, I took my weed (killing) fighting search elsewhere.
So what can your small business or non-profit website take from this one woman’s tale of weed woe?
MarketingProfs.com’s article, Three Things You Need to Know About Web Design, recommends following these 3 simple tips when designing or redesigning your company website:
Start by asking yourself, “How will my customers will use this site?” Is your site easy to navigate so customers can find the products and information they need? Well it should be or potential clients will go looking somewhere else.
Envision your site as a crossroads that visitors pass by as they make their way to other social-networking destinations. Your content should relates to Facebook and Twitter, in the way that it features small, bite sized informative bits that can be spread and shared by social networks across the Internet. When customers find valuable information for free, they’re more likely to feel loyal to and to come back and purchase products and services later from sites that offered free advice. The practice of freely giving valuable content (not pure selling) will encourage readers to post links back to your site and share them across social networks.
Your web design should suit your content. Think about it, would an author design their book cover before they wrote the book? No, it’s backwards foolishness! So why do so many companies do this with their website?
