One Calendar with Social Networking PowersWhat Does your Website Say about your Small Business or Not-for-Profit?
You’re a small not-for-profit doing fantastic things for the local community. Or maybe you run a small business that sells a fantastic, earth-friendly product or service. Regardless of what you’re marketing, if you have a website, I’m sure you’re hoping that it will help expand your customer base and get word out about your life-changing venture.
No matter if you’ve already got yourself a clever product name, a shiny new logo, an amusing tagline—does your website look outdated? Are you too busy to write a new blog post every week?
Well then, bottom line, your website is saying all that needs to be said about that inspiring service or green product of yours:
If your website is sadly dated = your product and company are old and lame.
If your navigation buttons don’t work = people assume your products don’t work either.
If your blog was last updated 4 months back = your portraying a lazy image to customers.
Shoppers can’t find your products page, cart button, shipping info = you don’t sell online.
Your landing pages aren’t optimized = you don’t offer the info visitors are looking for.
You don’t have an “About” page = your company isn’t trustworthy.
As business owners, we often forget that our websites make a powerful impression on our online visitors. Your site should be thought of as your first impression to the public (and that includes potential customers, distributors, partners, or stakeholders online). Your website is your first handshake, initial impression and business card…it’s your first shot and it communicates everything about the credibility of your product, service, brand, and company.
If you’re a small business or not-for-profit in the Waterloo Region, find out how a sleek, user-friendly web design can fit into your tight budgets, and add to your success and potential growth.
